26.07.2022
12:00 pm
1:00 pm
Rome Time

LIVE TALK – Putting the customer front and centre: practical tools for developing customer-centric inclusive insurance for smallholder farmers

Speakers:
Katie Biese, Queenie Chow, Mariah Mateo Sarpong, John Caroll, Emily Coleman
Published By:
Hosted by:
Forum for Agricultural Risk Management in Development
MicroInsurance Centre at Milliman
INSURED
PARM - Platform for Agricultural Risk Management
Watch the Webinar
ABOUT THE WEBINAR
The Live Talk “Putting the customer front and centre: practical tools for developing customer-centric inclusive insurance for smallholder farmers” will take place on 26 July (12.00 pm CEST). It is hosted by FARM-D and jointly organized with MicroInsurance Centre at Milliman, Insurance for Rural Resilience and Economic Development (INSURED), Programme and the Platform for Agricultural Risk Management (PARM). The event is part of the FARM-D LIVE TALKS series.

Background

Building good customer relations and buy-in is a key tenet of inclusive insurance and this is especially true for smallholder farmers in the developing world who have little experience of insurance. The MicroInsurance Centre at Milliman ([email protected]) has been implementing the IFAD-funded grant project “Managing risks for rural development: Promoting microinsurance innovations” (MRRD) since 2017, with a focus on customer-centric approaches.

Drawing on its five years of experience developing and implementing holistic risk management solutions in China (partially), Ethiopia, and Georgia, MicroInsurance Centre worked with IFAD’s INSURED programme to develop an insurance toolkit with technical tools for practitioners. The toolkit provides project designers and implementers with customer-centric guidance on making agricultural and climate risk insurance work for smallholders.

The webinar speakers will present a high-level overview of these tools, examples of how they have been used in the field, and recommendations for future use. Some of the briefs and tools can be found in the online Insurance Toolkit on ifad.org, while others will be published in the coming months.

Objectives of the webinar

The multiple purposes of the webinar are to:

  • Make the case for customer-centric inclusive insurance products, particularly for smallholder farmers and poor rural producers;
  • Present a high-level overview of four INSURED programme tools developed, specifically on rapid prototyping, livestock mortality studies, focus group discussions, and community engagement;
  • Show how these tools were used in practice, based on examples from the IFAD-financed Managing Risks for Rural Development Project;
  • Provide suggestions on how these tools could be used by audience members;
  • Answer questions regarding the challenges and opportunities that practitioners encountered.
  • Engage audience members through polls and Q&A.

Learning outcomes

  1. Understanding of the need for a customer-centric approach to developing and delivering inclusive insurance solutions.
  2. Awareness of the INSURED Insurance Toolkit – which is a work in progress – and specifically of the briefs and tools on rapid prototyping, livestock mortality studies, focus group discussions, and community engagement.
  3. Recommendations on practical applications of the tools presented

Take-away messages

  1. Customer centricity is important: it means greater usage which translates into revenues for businesses or insurers and a sustainable supply of affordable insurance for poor rural clients.
  2. Focus group discussions can be used to gather customer insights and input at multiple points of the inclusive insurance product development process.
  3. Rapid prototyping in inclusive insurance can bring together cross-departmental teams and spark creativity and innovation.
  4. Community engagement increases buy-in and raises awareness, and can complement technical and technological implementation in index insurance.
  5. Gender should be mainstreamed throughout all tools and processes in inclusive insurance to ensure that women’s particular needs and constraints are taken account of.
  6. The Insurance Toolkit from INSURED provides knowledge briefs and practical tools that audience members can download and use at their organizations.

Full replay of the Live Talk!

Focus Region:
Global
Focus Topic:
Rural Finance / Insurance
AGENDA
12:00 pm
Introduction and high-level overview of MRRD

Emily Coleman

12:07 pm
Rapid prototyping for inclusive insurance: Testing customer challenges and gaining early insights on feasibility

Queenie Chow

12:19 pm
Understanding market demand: How to use focus group discussions in the development of inclusive insurance

Mariah Mateo Sarpong

12:31 pm
Engaging smallholder farmer communities to develop index-based insurance: Building buy-in and a sense of ownership

John Caroll

12:38 pm
Filling in the blanks: How to address data gaps to develop better indemnity-based livestock insurance for smallholder farmers

Katie Biese

12:45 pm
Q&A and Wrap-up Session

Katie Biese

Katie is the Director of Operations at the MicroInsurance Centre at Milliman. In addition to coordinating the overall [email protected] portfolio and team operations, Katie has managed and consulted on dozens of microinsurance projects in emerging markets, with a focus on demand and supply-side research projects as well as projects related to climate change and agriculture.  Prior to joining the MicroInsurance Centre in January 2013, she spent four years working in rural development and microcredit projects, primarily in Moldova and Nepal.

Read more

Queenie Chow

Queenie calls herself an “actuary without borders” – a passionate actuary working in global development and inclusive insurance. She works with the MicroInsurance Centre at Milliman ([email protected]) as a Senior Consultant. She is based in Melbourne and works across all low-middle income markets. Inspired to make insurance accessible to all, Queenie has previously worked with the Impact Insurance Facility of the United Nation’s International Labour Organization across countries like Kenya, Togo, China and Philippines etc. She is an Australian-qualified actuary with over 10 years of experience working in consulting and has been working within the microinsurance innovation space in the past few years. Queenie was recently given the “40 under 40: most influential Asian-Australian Awards.

Read more

Mariah Mateo Sarpong

Mariah is a global development professional with experience in project management and implementation, communications, and knowledge management activities for initiatives in Africa, Asia, and Latin America and the Caribbean. She is passionate about financial inclusion, cross-cultural communication, storytelling, and capacity building. Mariah has been working in the microinsurance field since 2012, having worked on supply- and demand-side research, insurance product development, knowledge management, and capacity building projects globally. She is the current Director of Communications and Knowledge Management at the MicroInsurance Centre at Milliman. Mariah holds a Master of Arts degree in Community Development Policy and Practice from the University of New Hampshire’s Carsey School of Public Policy (’17) and earned her Bachelor’s degree in Anthropology and Spanish (concentration in International Studies) from Lawrence University (’12). She is a coach for the Innovation & Entrepreneurship program at Lawrence University.

Read more

John Caroll

John is a Project Manager and Consultant at the MicroInsurance Centre at Milliman with a passion to empower low-income populations to better protect the wellbeing of their families and communities. He manages the project lifecycle and conducts primary and secondary research, data analysis, deliverable drafting, and supports product development and strategy recommendations. Prior to joining the [email protected], John spent almost 8 years working in rural Nicaragua on public health, clean water, and sanitation projects.

Read more

Emily Coleman

Ms Emily Coleman has over 17-years’ experience in international development at UN institutions, 15 years of which she has been working on agricultural insurance. Currently she is the agricultural insurance senior expert for the Sida-financed INSURED programme, which is implemented by the International Fund for Agricultural Development (IFAD), through the Platform for Agricultural Risk Management (PARM). Ms. Coleman’s experience in agricultural insurance spans project management, implementation, research and development, capacity building, and technical assistance across different regions. Her field experience has been focused on Africa and Asia, including Cambodia, China, Rwanda, Senegal, and Zambia. Ms. Coleman has co-authored international publications on agricultural insurance which include a review of global experiences, guidance for governments and donors, and findings on remote sensing for index insurance development. She has been regularly called upon to present at different international fora on the topics and to contribute to global policy dialogue such as to the G8 and G20. Ms. Coleman has designed, coordinated, and provided technical support to a number of donor- and IFAD-funded initiatives on insurance and financial inclusion.

 

Read more
Webinar replay