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The role of NGOs and CBOs in marketing in Uganda: the potential in remote regions and in reaching the poor

Published by:
Publication date
Number of Pages
Type of Publication:
Focus Region:
Sub-Saharan Africa
Focus Topic:
Institutions / Organizations
Market / Trade
Type of Risk:
Managerial & operational
Marter, A.; Wandschneider, T.

This paper has been produced in the context of DFID-funded research on sustainable agricultural marketing initiatives by Non-Governmental Organisations (NGOs) and Community-Based Organisations (CBOs). This research seeks to identify and disseminate best practices based on case study material from India and Uganda. Close collaboration and dialogue with NGOs and other stakeholders within both countries are essential elements of the project dissemination strategy.

The paper follows an earlier literature review on NGO/CBO roles and experiences in marketing and market development in developing countries (Kindness and Gordon, 2001). With its specific focus on Uganda, this paper aims to inform the identification of relevant country case studies while providing a country-specific context to the research. Important themes within potential case studies and the wider research activity are identified. Pointers for further research, for example in relation to nonfarm activity and the development of coalitions of institutions for the purpose of market development, are also provided.

The paper follows the priorities identified in the Project Memorandum (2001) with respect to geographical focus (remote areas), target clientele (resource-poor farmers and communities), and service providers (local NGOs and CBOs). The need to address the marketing problems experienced by resource-poor farmers and communities in an increasingly liberalised market environment, and the potentially important role of local NGOs and CBOs in the process, are the justifications for such focus. Hence, a basic assumption behind the current research is that there is scope to enhance market access and participation by poor farmers, even in remote areas. Addressing this challenge through improved knowledge of best practices is central to the current research.