The basic cereal consumed by the people in the study villages are sorghum and rice. While the poor eat yellow and white sorghum along with Hamsa variety of rice and broken rice, the well to do have white sorghum and BPT variety of rice. Hybrid sorghum is not preferred by the people in the areas of the study. In Zaheerabad area the land under hybrid varieties is less than 2-3% of the land under sorghum. In Maharashtra hybrids are grown in Khariff season. The preference for consumption is for local varieties. Improved white sorghum coming from the Rayalaseema region has consumer acceptance.