The Guardian: Farmers’ markets go hi-tech: how online sales are saving Indian farmers

[The Guardian] – When the call finally comes, the connection is so poor that Silme Marak can barely catch the words. After running upstairs to the roof of her house for a better signal, the 39-year-old farmer finally hears the first piece of good news to come her way in months: an order for 600 pineapples from a harvest that she had feared might have to be left to rot.